Olá,
Rapha.
Yes, this page exists only for you. We checked — you're the only Rapha we'd like to work with.
The Cool Store Club.® is an international collective of independent studios that designs and builds stores, restaurants and hospitality spaces as cultural objects.
One point of contact. A team curated per project. One shared standard: if it's not special, it's not worth building.
We've been
paying attention.
Burger King. You took the blue out of a whopper of a brand. Cannes said Gold.
Fanta. Bold, not boring. Noted. We agree.
You made Coca-Cola more Coca-Cola. One bold visual system, two hundred markets.
Your remit ends with two quiet words: retail design. That's the part we couldn't stop thinking about.
Not an agency.
Not a network.
A club.
Most retail is forgettable. Built fast, repeated endlessly, stripped of meaning. We exist because that should not be the standard.
We don't do retail. We make it matter.
No portfolio on this page. No case studies. No 40-slide deck.
If this made you smile — that's the work.
Complete stores.
From idea to reality.
We don't sell fragmented scopes. One conversation opens every discipline a space needs:
Led locally, built globally — the right studios assemble around each idea. The structure adapts to the project. Never the other way around.
Three studios.
One belief.
Ricardo Martínez
He leads the spaces — and, for now, the club. Third generation to celebrate good news with a cold one. Raising the fourth.
Diego Navarro
He shapes how the club thinks, speaks — and flirts. He built this page. Say hi.
Zaickz Moz
He makes the work look the way it deserves. Family job, age eight: running to the tienda for the cold bottle before sobremesa. Never once forgot el envase.
This letter was written in the country that loves your brand more than anywhere else on Earth.
This is not a pitch. There's no button, no calendar link, no form.
We just wanted to be in your head for ninety seconds. The rest, we'd rather do in person.
Um brinde.
Com carinho,
The Cool Store Club · Ciudad de México
This card is real.
And it's yours.
The club is invitation-only. Studios apply for years. You skipped the line — we hope you don't mind.
Valid upon one conversation.
Expires: never.
Dues: one cold Coca-Cola, on us.
The physical one is already made. It's waiting for that conversation.